THE WORLD IS A TEXT WITH SEVERAL MEANINGS
Studio 12 Exhibition.
Presented in partnership with The 2010 Next Wave Festival
The world is swamped with images.
Repositioning images is just as crucial as their creation in the production of meaning.
The World is a Text with Several Meanings presented a continuous program of videos that come from both open and solicited sources.
The frame of video produces an experience of equivalence. Regardless of the content, all video exists within a culture of watching images move, so recordings of music videos, sports highlights, blockbuster movies, home videos, academic lectures, documentaries, sex tapes, soap operas, and video art inhabit a shared liminal space.
Responding to the pivotal question within The Matrix, philosopher Slavoj Zizek rejects both the red and blue pill, wanting instead a third pill, one that offers the ‘reality of illusion itself.’ This exhibition was a magnification of the material encountered during the endless search for ‘interesting’ content, and an attempt to address what the third pill may consist of.